BMW has recently produced the ActiveE, a new electric vehicle. But, the Bavarian automaker's objective is to form something much larger than electric. In an effort to achieve their ultimate goal BMW has launched a new campaign, inviting drivers to become "electronauts".
Electronauts are very similar to astronauts. Both are explorers and adventure seekers. And, in the end, electronauts are expected to help the Bavarian automaker study how their distinctive ActiveE EV and other…